What do wedding photography packages include?

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    Wedding photography packages provide photographers with a straightforward method of pricing their services, and giving couples the option to select a pre-defined container makes the process simpler for them. There are a great number of photographers operating in the world, and each of them provides something unique to their clients. On the other hand, wedding photography packages can typically be altered to meet the requirements of the client.

    Do you want to know what to add to the photography package you purchased for your wedding? As a photographer, you owe it to your client to provide a comprehensive service that takes into account events, timings, albums, and other elements.

    Wedding Photography Package For Your Clients

    Have you ever wondered where to begin when putting together a wedding photography package? You might be aware of the precise amount that you are able to charge each of your customers. However, the couple will have a much better understanding of what they are paying to you if you break down the cost for them. If you need advice on your wedding photography, check out our photography packages and services at Wild Romantic Photography.

    Number of Events to be Photographed

    The number of occurrences that need to be documented is the first thing that needs to be discussed between you and your client. You may also break it up into several days if you like. The client asks you to cover all of the events, despite the fact that the wedding ceremonies don't last very long. Before agreeing to the terms of the contract, it is advisable to have a comprehensive conversation about the upcoming events.

    Number of Photographers Shooting the Wedding

    The majority of wedding photographers work with a team of second shooters to capture all of the important details of the day. It is also considered to be a value-added service to charge the customer a reasonable price for delivering more in a shorter amount of time.

    Number of Photographers

    The contract for the wedding photography should include a number of additional photographers who will be working alongside you during the wedding shoot. Depending on the requirements of the customer, you have the option of including or excluding second shooters.

    Number of Hours for the Shoot

    It is important that you discuss the number of hours required for each event that you agreed to photograph. The vast majority of your clients will anticipate that you will be reachable at all times throughout the day. However, in order to prevent people from abusing your services for an extended period of time, you ought to charge on an hourly basis.

    Number of Hours

    Make sure everyone is aware of your availability for all of the events, and adjust your rates accordingly.

    Number of Prints and Soft Copies to be Delivered

    In the photography package, you will need to decide whether or not you want printed photos as well as digital copies of the wedding ceremony. You need to have a conversation with your customer about the total number of prints that will be delivered. You have the option of including these particulars in the contract to ensure that there are no misunderstandings and that the process is simplified for both parties.

    Travelling and Accommodation for Destination Wedding

    What do wedding photography packages include?

    The wedding ceremonies that require travel are by far the most exciting ones to attend. Your client must pay for all your expenses. It is highly recommended to have a pre-meeting conversation with each other about the flights and accommodations. At Wild Romantic Photography, we have the best Melbourne wedding photographer to take memorable photos on your wedding day.

    Destination Wedding

    You should also discuss things like meals and other fundamentals. The contract for the wedding ought to include this expense in its total price.

    Photography coverage on the day

    The amount of time that a single photographer will be present at your wedding to take photographs. The package will typically specify "up to 6 hours" or "up to 8 hours" of coverage, or it will say "from the ceremony until the speeches." The price of the package is determined, in part, by the amount of time that the photographer spends taking pictures.

    A second photographer

    The option to hire a second photographer is one that is provided by some wedding photographers. The majority of photographers who specialise in weddings work under the assumption that the second photographer will be present throughout the entire event.

    A pre-wedding photo session

    It is possible that it will involve a pre-wedding photo session. This session will take place several months before the actual wedding. There are also those who refer to it as a "engagement photoshoot." It's more like a play session where you and the photographer can get to know each other better.

    A USB stick

    There is a possibility that the package will come with a USB memory stick containing the edited photographs in high resolution (this means you can use the images to make your prints or albums online, using the suppliers you choose).

    A certain number of digital photographs

    The package that you purchase should specify the number of photographs that you can anticipate receiving after the wedding.

    A certain number of prints

    In the past, photographers would typically include a number of different prints in their albums (6 "x4", or 7 "x5", or a large one for the wall, but not many photographers do that these days).

    An online Gallery

    The vast majority of photographers will provide you with access to a password-protected online gallery of your photos so that you can show them to your loved ones and acquaintances. Quite frequently, this gallery will give you and your relatives the opportunity to buy individual prints at prices that have been determined by the photographer.

    A wedding album

    It could include a photo album of the wedding. The fact that there are so many different album suppliers in the market makes this aspect of the comparison even more challenging.

    A large frame or canvas

    It could include a single framed wedding photo as well as a canvas print for you to hang on the wall. It ought to specify the size of the frame or the canvas (or whatever other product it is), as well as the anticipated delivery date.

    A preview album

    It could include a preview album, which is essentially a photo book that displays all of the edited photographs printed in a low-cost book. This is not an album of wedding photos.

    A video with the best photos

    It's possible that the photographer will put together a short video set to music that showcases the most memorable photos from the wedding.

    The price/deposits

    The package should provide specific information on each component that constitutes the photographer's service. It ought to display a price, indicating whether or not the VAT is included. It should also make it very clear how much of a deposit is necessary to secure the booking, as well as when the remaining balance on the package must be paid in full. The answer to this question varies from nation to nation.

    What's included in wedding photography packages?

    The style of photos

    Will the photographer primarily focus on taking formal posed shots, or will they use a reportage style to capture candid moments during the photoshoot? Will there also be other types of photographs, such as those in sepia or black and white, in addition to coloured ones?

    When choosing a wedding photography package, it is important to be aware of the types of photographs that are included in the package. A good number of the packages even include a list of the particular pictures that are included, such as a certain number of group pictures, a picture of the exchanging of rings, a picture of the cutting of the cake, and so on. Planning your dream wedding and don’t want to miss out on the special moments on your big day? Worry no more, Wild Romantic Photography has you covered.

    Time spent at the wedding

    Your wedding package ought to come with a predetermined amount of time that your photographer will spend at the location of your ceremony and reception. It ought to specify whether the duration will be spent in the preparations leading up to the ceremony, the ceremony itself, or the reception that follows. The number of people who will be attending the wedding should also be determined by the package; some packages include the services of two photographers or one photographer and an assistant.

    The lighting and equipment

    Imagine that you are in charge of organising an evening event or a reception that will take place outside. In that case, your photographer might need to provide superior lighting or shades, and the specifics of your photographer package should make note of this possibility. Your wedding package should include specific information regarding the types of cameras that were utilised on the big day.

    Even if you don't know much about photography yourself, you should ask a friend who is more knowledgeable than you are if these are the most recent models, or you could do some research online. Check to see if they will be bringing backup equipment in the event that one of the cameras stops working while the event is going on.

    Details of editing

    The details of the photography package should include information about how the pictures will be edited and whether or not they will be digitally altered or enhanced to add more vibrant colours or a higher quality image. In addition to this, your package should provide a rough estimate of the number of images that will need editing and the amount of time this will take.

    The overall costs and extras

    When choosing your wedding photography package, make sure to ask for a list of possible additional costs, such as travel to the venue, as this can often tell you more than knowing what is included in the package itself. Find out how much your photographer will charge you for additional prints or albums, as well as a second photographer, if these services are not included in the package that you have purchased.

    Included products

    Would you be more interested in a product that is formatted like a magazine, and do you want parent or guest books to give away as gifts? Do you want your printed photographs to be displayed in a mounted album or a book designed to be placed on a coffee table? It is important to pay attention to the details; for example, what kind of covers and edges will your albums have? Because there is such a large selection of wedding photography products currently available, you need to check to see that the package you choose includes everything you need.

    Your photographer may offer a variety of print styles to choose from, such as prints on canvas or prints that have been digitally altered to look like paintings. Some of the packages include a predetermined number of professionally taken photographs, which, if you so choose, can also be mounted and framed.

    There are now a variety of photography packages that include all of your photographs in digital format, allowing you to have additional prints made whenever and wherever you like. Last but not least, quite a few of the packages come with a DVD that contains a slideshow of the best photos taken during your special day, set to an appropriate soundtrack.

    Steps for Setting Your Wedding Photography Prices

    What do wedding photography packages include?

    Fears that are common among wedding photographers include being late for the kiss or falling down in the middle of the ceremony. On the other hand, a common worry shared by many wedding photographers is one that has nothing to do with photography. Asking for money and determining appropriate pricing for wedding photography are essential steps in transitioning a hobby into a profitable business.

    However, wedding photography is a lucrative business, and you should determine an appropriate price for your services. If you don't have the intestinal fortitude to sell your photographs for a price, you won't be able to make a living as a professional photographer. Create lasting memories through your Yarra Valley wedding photography that will be cherished forever.

    Set Your Goals

    It is easier to make the best decision for your company if you have a clear understanding of your purpose and what you wish to accomplish. In addition, it enables you to evaluate how well you are doing in relation to reaching that objective.

    Determine the objectives of your business before beginning to price your wedding photography services. It's possible that you have no plans to leave your current job anytime soon. However, you realise the importance of establishing a secondary source of income doing work that interests you. Maybe you want to spend all of your time photographing weddings. Or perhaps you are interested in photographing weddings in addition to portraits and other types of events.

    The more specific your goals are, the simpler it will be to measure your progress towards achieving them. There is no sensation quite like the one you get when you realise you've achieved a goal, or even better, surpassed it. These objectives are subject to change as well over time.

    For instance, during my first year as a wedding photographer, one of my primary objectives was to amass sufficient funds to purchase an entire gear kit. I still had a 9-5 job paying my bills. When setting your prices, it is helpful to have concrete goals to keep in mind so that you can keep the bigger picture in mind.

    Know Your Value

    Let's say you're in the market for a new smartphone. One choice costs $500, while the other one costs $800. Which mobile device is the most impressive? The majority of people will respond that the more expensive option is superior. When you determine the prices for your wedding photography services, you are simultaneously determining your value.

    In most cases, the bride and groom will operate under the assumption that the more expensive the photographer is, the better they are. There are definitely some married couples who are operating on a limited budget and are looking for good value. However, charging prices that are too low will give your brand an identity that is comparable to that of budget smartphone manufacturers.

    However, this does not imply that you should set your prices at an absurdly high level and consider the matter closed. You need to strike a balance between the quality of the work in your portfolio, your geographic location, and your brand in order to maximise your value. Before you even attempt to put a price on your work, you have to have a firm grasp on what it is that makes it valuable.

    Your brand will be reflected in the price list that you decide to set. If you charge low prices, people will associate your brand with being inexpensive. Expensive prices and a prestigious brand.

    Estimate the Time Involved

    It can be difficult to determine the value of a wedding photographer. The wedding pictures will remain on display on the walls of the family home for many years to come. Their emotional value cannot be measured in monetary terms. However, you will need to find a way to charge your customers.

    Estimate the amount of time you'll spend on each wedding so that you can make more informed choices. You will, in fact, devote a good portion of your day to photographing the wedding. However, many new photographers aren't aware that there is a great deal more time involved than simply photographing the wedding itself.

    When estimating the amount of work, in addition to the hours spent shooting, don't forget to include:

    • Meeting with the bride and groom before the wedding;
    • Creating and filing contracts and other paperwork;
    • Shooting engagement photos, if included in the price;
    • Travelling to the location;
    • Uploading and sorting images;
    • Editing images;
    • Creating any deliverables such as prints or digital copies along with album design.

    When everything is considered, photographing a wedding does not end up being a task that can be completed in a single day. The response shifts somewhat from one photographer to the next in this regard. The ten hours spent on the wedding day itself are only a fraction of the total 30–40 hours of labour that go into producing a full wedding package for a client.

    Understand the Area

    Photographers who are based in New York City do not charge their clients the same rates as photographers who are based in smaller towns. To get an idea of how much money couples in your area spend on weddings, you can use a wedding cost calculator to get an estimate.

    My place of employment is in a more rural area, and the typical cost of a wedding there is between $15,000 and $20,000 dollars. In my region, the going rate for a wedding photographer is approximately ten percent of that amount. Because the typical cost of a wedding in a large city like New York is roughly twice as much as that, the price lists of photographers will differ depending on the locations in which they work.

    Keeping this in mind, the cost of the photographer is typically the fourth highest of all the items at the wedding. According to Value Penguin, the most significant portion of the budget is consumed by the reception, which is then followed by the rings, the reception band, and the photographer.

    We are not suggesting that you should base your price on the average cost of the goods or services you provide. After all, being in the middle means that some people pay more and some pay less than others. However, you ought to be aware of the regional average. When determining the price, you should take into account all of the relevant factors, including the amount of time and effort put in, your level of expertise, and the reputation of your company.

    Budget for Equipment and Marketing

    Not only do wedding photographers invest their time, but they also invest other resources. Make sure that your pricing leaves enough room for photo gear and any other expenses that may arise. Even if you already have a great camera and lenses for weddings, camera bodies degrade over time. In a few years, the body of that camera won't be quite as cutting-edge as it is right now.

    You might decide that you want a better lens, you might accidentally break a lens, or you might need to get your gear serviced simply for maintenance.

    Along with budgeting for gear updates and repairs, consider the other costs of running a business, such as:

    • Photo editing software, or hiring a photo editor;
    • Other software, like for budgeting and client management;
    • A computer and printer;
    • Website hosting costs for an online portfolio;
    • Marketing costs such as online ads and bridal shows;
    • Saving for retirements and vacations;
    • Paying an assistant or second shooter, if you use one;
    • Covering taxes;
    • Paying for an office space or studio if you opt not to work out of your home.

    Determine Your Services

    Wedding photographers will need to decide not only how much to charge for their services but also how to structure the payment structure. There are two common choices available. The complete, all-inclusive packages or the option to let customers pick and choose the features they want a la carte.

    The bride and groom, as well as the photographer, all benefit from the simplicity that comes with package deals. The decision-making process for couples involves only one option, not several different ones, and they go with the one that works best for them.

    It is simpler for the wedding photographer to indicate a single package on the wedding photography contract and any additional paperwork that needs to be completed. It is also simpler to recall package prices and available options when one does not need to refer to a price sheet. Although using containers is the simpler option, purchasing food a la carte does have some advantages.

    If a couple receives a package that contains an item that neither of them wants, they may have the impression that they are paying for something that they do not want at all. Pricing for wedding photography that is done a la carte enables couples to select exactly what it is that they want. We have an exclusive range of wedding photography Mornington Peninsula services. Check them out here.

    Detail Exactly What's Included

    Do your customers fully understand both the nature of the product they are purchasing and the cost associated with it? Recently, a couple was responsible for the destruction of a photographer's business by claiming that the photographer was "holding hostage" their photographs until they paid a fee of $150 for an album. The photographer was successful in her legal challenge because the price was included in her original contract.

    The takeaway from this? Include each and every fee that will be charged in the contract. However, you should also make it a point to carefully examine each cost. If the couple only glanced over the legalese in the wedding contract, it is important to call attention to the fact that there may be more than one package fee. Include everything, no matter how insignificant it may seem, that is covered by the terms of the agreement. Be sure to mention whether or not the reprint rights and digital files are also included in the purchase price.

    Set a Deposit Amount

    When you are determining the prices for your goods or services, you should also choose a deposit amount and a due date for the remaining balances. If a couple does not put down a deposit, there is a chance that they will cancel their wedding at the eleventh hour, which will result in your missing out on a date that you could have filled with another wedding. A warranty is typically expressed as either a percentage of the overall balance owed or a flat dollar amount.

    Determine the amount of the deposit such that it compensates you for the time you've already spent meeting with the client and preparing the necessary paperwork. Find a happy medium. Establish a deposit that is both sizable enough to deter couples from calling off the wedding and one that you are willing to keep even if the couple in question does not show up.

    Set More Than One Price

    Each wedding is unique in its own way. Therefore, there is no reason for all wedding packages to be the same. By providing a variety of choices, couples are better able to identify the solution that meets their requirements. In addition, it maintains a level playing field for the photographer of the wedding.

    By providing a variety of different packages, you give the couple who is having a small ceremony in their backyard the opportunity to select a different option than the couple who is having a large ceremony and a large reception. Calculate the costs of each of the different possibilities taking into account both the amount of time they require and the final product.

    Keep It Simple

    When it comes to the planning of a wedding, engaged couples have somewhere in the neighbourhood of a billion and a half decisions to make (to use the correct mathematical term). Don't let picking a wedding photographer be one of the stressful decisions you have to make. When it comes to pricing, try to keep things as straightforward as you possibly can. Find a happy medium so that you can cater a variety of options to different couples. It is important to remember not to overburden teams with too many decisions.

    Consider Including the Engagements

    Even though they aren't taken on the actual wedding day, engagement photos can be very helpful throughout the planning process. You will have the opportunity to get to know the couple before the wedding by photographing their engagement. You get a better understanding of how they interact with one another as well as the poses that work best for them.

    The engagement session allows the couple to become more at ease in front of the camera and familiarises them with both you and your approach to photographing couples.

    Because engagement sessions are so beneficial, some photographers include them in certain packages of their services. [Case in point:] (or as an a la carte option). It is likely that a greater number of couples will take advantage of the opportunity to work with you before the actual wedding day if the engagement photos are included in the price.

    The majority of photographers will find that having experience working with the same couple to be beneficial. And the additional shooting is a huge help to new wedding photographers who may require additional practise working with posing or lighting.

    Choose Your Words Carefully

    The terms "free engagements" and "included engagements" are synonymous with one another. However, the words cause potential customers to respond in a variety of different ways.

    When you hear the word "free," what images or thoughts come to mind? Bargain, to be sure, but it's also very inexpensive. Using words like "free" to describe your work brings down the perceived value that potential customers have of it.

    When writing out your price sheet, you should avoid using the word "free" and other similar words. Maintain a low level of language. Before they look at your price sheet, prospective customers have probably already perused your photo gallery and formed some notions about the goods and services that you provide. Instead of adding to the overall sense of value, the addition of an excessive number of adjectives to the price sheet detracts from it.

    Continue to Revisit Pricing

    Pricing is not an issue that can be settled once and for all. Reevaluate your pricing strategy as your company expands. What is succeeding, and what is failing to do so? Which of your services do the majority of your brides and grooms choose? Do couples frequently request a possibility that they do not currently have access to?

    The prices of your wedding photography services should not remain unchanged as your company expands. You should hone your style, provide more value, revisit that price list, and make adjustments as you gain more experience.

    When you are already established as a professional photographer, you should not charge beginner rates. You should make it a habit to review your costs once a year during the slow season. You could also choose to change your prices after you have reached a certain number of wedding bookings.


    The process of determining pricing for wedding photography is challenging. Photographers need to strike a balance between setting their prices so low that their perceived value is diminished and setting their prices so high that they receive no bookings at all. If you’d like to work with professional photographers for your wedding, book with us at Wild Romantic Photography.

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