The shooting of photo mini sessions can be both fun and exciting. Mini-sessions, also known as photography sessions that are shorter than usual, are frequently hailed as an excellent method for attracting new customers and acclimating people to the experience of having their portraits taken in a customised setting. Consider using mini sessions as a means of attracting brand new customers to your business. If you need advice on your wedding photography, check out our photography packages and services at Wild Romantic Photography.
While this might be true, most photographers will also admit these sessions can be a stressful ordeal to organise.
What is a mini session?
A brief photography session is known as a mini session. A standard photo shoot can last for several hours, take place in a number of different settings, and result in more than one hundred unique photographs. Mini sessions typically last between 15 and 30 minutes and feature fewer edited photos for clients to select from in addition to a lower session fee. Minis also feature a shorter time commitment.
They are very well-liked among photographers. Mini sessions present the ideal opportunity to cultivate new client relationships, which, in time, may result in increased demand for full sessions. They are also very well liked by customers, who are typically family units. The prices are more reasonable, and it is a quick way to get professional photos, which can be used for making family announcements, holiday cards, or even just a few great images to share with friends.
A brief photo session is referred to as a "mini photoshoot." A typical photoshoot can last anywhere from one to two hours, takes place in a number of different locations, and results in the delivery of dozens of photographs from which to select.
On the other hand, the Mini photoshoots only last for thirty minutes and come with a fewer number of edited photos from which you can make your selection. They are extremely popular as a result of their more affordable pricing, which makes professional photography more available to anyone and everyone.
How many photos do you get in a mini photoshoot session?
This is a question that is asked of us quite frequently. It's funny to think that I haven't written about this topic until now. There is not a simple solution to the problem. Although it is true that we typically produce between 20 and 60 finished images per hour, per photographer, you will notice that we do not make any guarantees regarding the quantity of images but rather the quality of the photographs. It's possible that some people find this ambiguity to be a little irritating, but allow me to explain why we choose not to make any guarantees regarding that.
A photography session that lasts for one hour will provide you with a variety of photos from which you can choose your favourites to download, whereas a photoshoot that lasts for thirty minutes may not provide you with as many options to choose from. In a photography session that lasts for thirty minutes, you might get around twenty photos from which to choose; however, in a session that lasts for one hour, you should anticipate having forty to fifty pictures to look through.
Also, don't forget about the pregame stretching! It is common practise to take a few "warm-up" photos during the first ten minutes of a photography session in order to get a feel for the flow of the photoshoot. Your body will have warmed up by the end of the 30-minute photoshoot, allowing your creative juices to start flowing, which will result in the best images being captured at that point in time.
It's possible that thirty minutes will only give you one great shot, but the more time you book for your photoshoot, the more chances you'll have to get those EPIC shots. Check out our range of wedding photography for your wedding day.
It depends on the context.
The circumstances surrounding the shoot are one of the most important factors that determine how many photographs we are able to produce.
A shoot carried out on a cloudy day, for instance, will typically result in a lower number of photographs than one carried out during a sunny day. On a day with clear skies, a projection will typically deliver fewer pictures than a node would on the same day, but the opposite is also true. In a similar vein, a shoot in which your photographer is required to remain unobtrusive will produce fewer photographs than one in which they are free to move about as they please without the concern that they will ruin the experience for another participant.
Take, for instance, a wedding as an example. If the photographer is confined to one location for the duration of the ceremony, they will almost certainly be unable to capture as many memorable moments as they would if they were free to move about the venue. Given the constraints of the situation, your photographer will make every effort to produce as many captivating and one-of-a-kind photographs as they can.
It depends on the control.
The amount of control that is given to your photographer is an issue that is connected to the question of context. It is common for the amount of power that you give to your photographer to have an inverse relationship with the number of photographs that you receive.
In most cases, the number of images you receive back from your photographer will decrease proportionately to the amount of control you give them. It is important to keep in mind that hiring a photographer is not the same as purchasing a roll of toilet paper. It is to be hoped that the function is not the same, as well. It's not always the case that more is better.
The truth is that in order for your photographer to increase the likelihood of taking pictures that aren't usable, they will need to work in environments where they don't have complete control. And as a result, will typically deliver photographs with more imperfections.
On the other hand, if you give your photographer carte blanche, they will likely spend significantly more time and laborious effort in order to produce a smaller number of photographs that are just right. When it comes to our sense of style, we prefer to strike a balance between the painstaking search for perfection and the wabi-sabi allure of the unexpected.
It depends on the people.
When we talk about control, it's important to remember that people are always free agents. It is not possible for you to simply walk into your shoot, receive anaesthesia, and then have your photographer manipulate your body into the ideal position so that you wake up with flawless photographs. That is very eerie to think about. Therefore, regardless of how much control you give your photographer, the human element will always be a factor that makes things more complicated.
The number of photographs that are finally captured is going to be heavily influenced by what people are doing during the shoot. When you sit for portraits, your photographer should be able to guide you into a great pose so they can capture it. However, they are unable to make a baby who is unhappy appear happy. They are unable to create bean bag chairs that will make the person sitting in them appear more attractive. If there is only misery, they will not be able to capture joy.
Now, let's compare these two occurrences: First, a cocktail party in which everyone is dressed nicely, looking their best, and enthusiastically mingling; and second, a baby shower in which everyone is wearing these silly hats the entire time. Both events are very different. It is likely that more photographs will be produced as a result of the cocktail party due to the fact that the guests are naturally posing for the photographer.
The baby shower is going to be a lot of fun, and there will also be some humorous pictures there. But how many images that aren't flattering of you but are charmingly silly do you want? Almost invariably, "some, but not too many" is the correct response. Therefore, the quantity of images produced by two events of comparable length is very different from one another.
There's a reasonable ballpark though
There is a wide range of variation in the number of images that we deliver, and we are unable to make any guarantees regarding this. On the other hand, there are some pretty good ballparks that you might discover to be helpful. If you want a more accurate estimate, you're going to have to tell us a little bit more about the shoot that you're hoping to have.
- Weddings: In the event that the wedding takes place at a single location throughout the entirety of the day, we will produce approximately 50 finished photographs for each photographer, on average, per hour. That number is typically closer to 40 images for a wedding that takes place in a number of different locations.
- Engagement Sessions & Couples Portraits: Between sixty and one hundred finished photographs are typically returned from the majority of outdoor engagement sessions.
- Family Portraits: The ages of the people who are the youngest to be involved will be a major factor in determining this. When photographing children younger than five years old, a typical family of four can expect to receive between 35 and 60 finished photographs.
- Business Portraits & Headshots: It would generally be safe to expect to see around 15 finished images per hour.
- Indoor portraits of any kind: Taking pictures inside almost always requires bringing our light sources, which will cause the pace of the session to slow down significantly. When we are shooting portraits indoors, we are able to produce anywhere from 10 to 20 finished images in a single hour.
It ultimately does not matter that much.
Your iPhone is capable of taking dozens of pictures in a single second. If all you want is a collection of photographs, then you might as well pull out your phone, aim randomly, and hope for the best. In all likelihood, however, what you're looking for is something with a greater attention to detail, produced by someone with a creative mindset and careful thought towards assisting you in obtaining the images you want rather than simply a whole bunch of them, whatever they may be.
If you approach your photography needs with the mindset that "more" equals "better," you are setting yourself up for disappointment because our consumer culture teaches us to see "more" as "better." Instead, have an honest conversation about your priorities and expectations with your photographer, and put your faith in them to produce not just a large number of photographs but also the appropriate number of photographs.
Why book mini session photography?
- It is affordable, so you can get one done every year with no regrets.
- They're short, so they're easy on you and your busy schedule.
- They are just plain fun.
What is the size of your group?
For travellers who are going it alone or for couples who just want some quick snapshots, a mini photoshoot is an excellent option. We suggest scheduling a longer photoshoot session if your group photoshoot will include more than three people. This will ensure that everyone in the photoshoot will have a wide variety of high-quality photographs from which to select.
For instance, a photoshoot lasting only one hour might be sufficient for a group of four people, but it wouldn't be long enough for a group of eight or ten. It is typically more challenging for a single photographer to work with extensive photoshoot sessions involving a group of people.
For this reason, we recommend scheduling a longer mini session so that your photographer has sufficient time to direct everyone and ensure that the necessary group shots as well as the separate individual and couple shots are captured. In addition, we recommend scheduling additional time so that you and your significant other can have separate photos taken together. Wild Romantic Photography has the best range of services of wedding photography Yarra Valley. Check them out here.
In most cases, a mini session is sufficient for photographing a family of three; however, packages ranging from one hour to ninety minutes are recommended for photographing families with a large number of generations or very young children.
That appears to be the sweet spot where families receive a beautiful gallery of many photos to choose from, and everyone is in a jolly good mood for the entirety of the duration of the photoshoot session. It's possible that tiredness, fussiness, irritability, and hunger will set in for the little ones, which will ultimately be reflected in the photos. This can even happen to adults!
Therefore, take some time to consider your crew and determine whether the one-hour photoshoot or the one-and-a-half-hour option is more suitable for the family portraits. If your party consists of six people or more, we suggest allocating at least one and a half hours.
Couples frequently have the misconception that they only require the services of a photographer when they are getting engaged, getting married, or celebrating an anniversary. Although these are the most important reasons to work with a professional photographer, mini photoshoots are ideal for capturing all of life's in-between moments, and their prices are low enough that you can say, "Why not?!!"
Are you having trouble getting the hang of taking the perfect selfie? Never fear! If you book a mini session with a photographer while you are travelling by yourself, you can get some amazing photos.
Unless you have a large number of potential locations in mind for photographs, a photography session of thirty minutes is typically sufficient for taking solo portraits. In general, we suggest using no more than one or two walkable locations for shoots of this length, but if you only have an hour, you can still get multiple marks! Everything is dependent on the goals that you have in mind for your individual photoshoot.
30-Minute Photo Session Price
We would all like to get a good deal. The prices for the 30-minute photo session are the most affordable, so if you are on a limited budget, it may be your best option to work a photoshoot into your plans if you purchase one of these packages. However, if you have some wiggle room in your schedule, we recommend scheduling a one-hour photoshoot because it will allow you to take pictures in a variety of locations and provide you with additional photographs. A mini photo session package may cost less, but for only $50–$75 more, you will receive double the number of images, and you won't feel as rushed during the photo shoot!
What's the occasion?
Are you commemorating something particularly noteworthy? Have a photoshoot that lasts for longer than usual, and don't be afraid to dress up a little bit! Are you scheduling a photo session for no particular reason? A short photo session might be just what the doctor ordered for you. Planning your dream wedding and don’t want to miss out on the special moments on your big day? Worry no more, Wild Romantic Photography has you covered.
Consider adapting the specifics of your photoshoot to the nature of the event being documented. Give a significant life event it's due! Because of the difficulty of planning a surprise marriage proposal and the element of surprise itself, our standard recommendation is to set aside at least one hour for the event. The following are some of our very favourite events:
- Fall mini sessions
- Christmas mini sessions
- Valentine's Day mini sessions
- Easter mini photoshoot
What's the best time of the year to offer minis?
Timing is of the utmost importance. Are you willing to sacrifice a Saturday or a weekend during your busiest months in order to shoot sessions that may not be as lucrative as doing a few full sessions on those days? If so, great! Not to mention the amount of time necessary for editing when you already have a lot on your plate.
It is possible that scheduling them for times when you are not as busy would be a better alternative. Choose a holiday that is celebrated during the winter months, such as Easter or Valentine's Day, and create a photo shoot that is themed around that occasion to attract customers. Or, during the warmer months, choose a day in the middle of the week to hold mini sessions at the beach when there are a lot of families there on vacation.
Some photographers choose to give their services away for free or donate 100 percent of their profits to charity whenever they conduct mini sessions. This strategy is fantastic for establishing a name for yourself, contributing to a cause that is important to you, and producing some outstanding photographs that you can showcase in your portfolio.
Calculating how much to charge
There are a lot of different things to take into consideration when setting prices for your minis. Leah Remillét, a creative marketing consultant, has years of experience with this kind of thing and gives this advice related to pricing:
- First: Determine how many sessions you'll offer.
- Also, are you willing to open more slots if the initial spots fill?
- Calculate the time you'll spend on each session + culling, editing, design, ordering, and prep for delivery.
- Based on the above, how many mini sessions do you feel you can reasonably book without losing your head?
- Now consider how much income you would like to generate from your mini session event.
- Take your profit goal, divide it by the number of sessions. Ex $5000/14 mini-sessions = $357.14. This gives you a rough ballpark for your price tag.
- Other costs to consider: products, paying an assistant.
Think about how the cost of the mini-session will interact with your standard rates. When compared to your regular prices, minis ought to provide a sizeable cost savings. Minis are wonderful for a number of reasons, but one of my favourites is the fact that they encourage both returning customers to book with you sooner rather than later and new customers to give you a shot.
Setting up online payments
Many photographers opt to accept only online payments rather than cash, checks, or any other form of payment because it helps them save time. Many practitioners choose to bill their clients immediately for the session or take a deposit from them when they schedule an appointment. You won't have to worry about people not showing up to the event if you do it this way. You can now concentrate on taking stunning photographs because everyone's bills have been paid in full.
Reasons Why Your Mini Sessions Fail (and How to Rock Them)!
You aren't getting the word out about your Mini Sessions.
A lot of photographers only use Facebook to spread the word about their mini sessions; they don't use any other method to spread the word, and as a result, they don't book as many sessions as they would like.
Even though there is nothing inherently wrong with using Facebook, you should not rely solely on this platform to market to your customers.
In addition to using Facebook, you should also email your client list (if you don't already have one, you should immediately begin compiling one) and ask your network for assistance in spreading the word (even better, partner with a local business to do sessions).
You're not attracting your ideal clients.
Mini sessions are a great way to bring in new customers for your business, but you need to be careful not to attract customers who are only interested in finding the best deals, as these aren't the types of customers you want to work with.
Those who pursue bargains hire workers solely on the basis of their salaries and want everything for free. They will complain that your prices are too high (even if they aren't), and they will switch based on a small price difference without giving any consideration to the quality of the product or service.
You don't want them.
Instead of simply using mini sessions to compete on price with other photographers, you should make sure that you are appealing to your ideal client instead, as this will never benefit your business. Instead, you should make sure that you are appealing to your ideal client.
Although the price of a mini session should be lower than that of a typical session, it should still be priced fairly enough that it will be worth your time to participate. Check out this free pricing guide right now if you are unsure how much your time is worth and want to find out. This brings us to the next mistake that we make...
There's nothing special about your mini sessions except the lower price.
You have to make an effort to differentiate your mini sessions from other photographers' offerings in some way. It is a great way to get people to book appointments if you offer themed mini sessions that are only available on a particular day. Keeping the number of sessions to a bare minimum will also encourage people to make reservations right away rather than waiting. Or you might want to provide your mini-session customers with access to a special product that is not sold to the general public.
Find a reason for people to book the mini-session beyond just "it's cheaper" and "you get less" because those reasons alone aren't very motivating to the type of clients you want. We have an exclusive range of wedding photography Mornington Peninsula services. Check them out here.
You don't give them the reason to book a full session.
I'm all about over-delivering. It is good business to give your client more than you say you will and surprise them with the additional things you will be providing for them. However, if you overdeliver too much during mini-sessions, it will hurt your chances of getting the client to book a full session with you in the future.
For instance, if a client books a mini-session with the expectation of receiving ten images but leaves with 25 instead, why would they ever book the full session, which advertises that it will show 25 images? They will see that and understand that you are able to accomplish that in a mini-session, so there is no need for them to ever book a full session.
It is possible that they are unaware that you deliver more than the agreed upon number of images during your full session, and as a result, they may decide to only book mini sessions in the future.
You don't allow them to upgrade
When someone contacts you to book a mini session, it means that they have already made the decision to book with you and have gotten their foot in the door. Awesome! That's just the first step, though! Why not offer clients an immediate upgrade to their mini session if your objective is to increase the number of customers you work with and convert mini-session customers into regular, full-session customers? If you don't mark your mini sessions down too much, you'll find that this strategy is especially effective.
Your packages limit your sales.
If you include all of the digital images in the price of the mini-session, the client will have no incentive to purchase anything else from you, and you will only make the amount of money that you charged for the mini-session in the first place.
Instead of that, you should give them something small, and then after they see their images, you should offer them additional add-ons. If they are in love with their pictures and want more than what you offered during the session, it is possible that you will be surprised by how much they order.
You're not making in-person sales.
I am aware that scheduling in-person sales and going through images with each customer takes a significant amount of time. On the other hand, if you do this, you will make a LOT more money than if you put up an online gallery for them to browse and place orders from.
Take the time to book their in-person viewing and ordering session at the same time that they book their mini session. Then there will be no additional hassle, and they will know right away that this second appointment is when they will see the images for the first time, and that they are expected to place an order at that time. In addition, they will know this information before the appointment even takes place.
You're not preparing your clients for their sessions.
Because mini sessions are frequently held one after the other throughout the day, it is easy for your schedule to get disrupted if a participant is running behind schedule.
You need to ensure that the expectations you have set with your booked clients regarding when they should arrive are accurate, you need to send them reminders about their sessions, and you need to inform them of the consequences that will result from their arriving late (no session, lost fee, etc.) It is also important to tell them where to meet you, and it is ideal to have an assistant there who can welcome them and reassure them that they are in the correct location so that you can concentrate on the photography portion of the day and the clients you already have.
You're not telling these new mini session clients about your other sessions.
This is broken up into two distinct sections.
To begin, you are not informing them about the additional goods and services they receive when they book a full session with you, nor are you explaining the advantages of purchasing the full session as opposed to the mini session.
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Second, you will not target them in any marketing efforts in the future. Putting these customers on a client email list and making consistent sales to them is the most effective way to turn them into loyal patrons of your business. This is by far the most powerful tool you have available out there, as you can almost guarantee that people will get an email from you, whereas you have no idea if they will ever see your social media posts or look at your website again if you don't send them an email first.