How to Photograph Flat Lay Clothing?

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    You've probably seen photos of outfit inspiration where the garments are laid out on a flat surface if you spend much time reading fashion magazines or browsing Instagram. These photos can be found on both platforms.

    Flat-lay photography is a great way to display your favourite pieces of clothing and accessories, and it is a styling technique that is also known as "flat-lay." What's even better is that you won't have any trouble recreating these photos for your website, store, or social media profiles.

    How to Make Flatlays

    Choose Your Subject

    What do you think is the most interesting part of the picture? Do you have a brand-new pair of shoes that you're dying to show off? Necklace? Do you adore striped patterns at the moment? Pick an item that you want to highlight, and construct the rest of your look around it.

    Find A Large, Flat Work Surface And Choose Your Backdrop. 

    In order to create a flat lay, you will need to locate a surface that is sufficiently large to accommodate all of your garments, such as a tabletop or the ground.

    However, because the background of the flat lay is such an important component of the picture, you might want to create your backdrop by laying down a sheet of paper, some fabric, poster board, or another item that serves the same purpose.

    Just make sure that any location you use will extend all the way to the edge of the photo; otherwise, it might throw off the effect of the flat lay.

    Make an effort to harmonise the setting with your personal aesthetic. For illustration's sake, let's say that you're photographing a laid-back and girly outfit; you could use a weathered barn door as your background.
    The background of a flat lay photograph can also be enhanced by the use of rugs and linens.
    It is a good idea to use the same or similar backdrops in most of your pictures if you will be doing a lot of flat-lay photography. This is especially true if you will be photographing a lot of products. When your followers come across them, they will be able to recognise them more readily thanks to this method.

    Balance Is Key

    To avoid ending up with a jumbled mess when the bundle is opened, make sure that you include both large and more delicate items in the mix.

    Arrange And Rearrange 

    When doing a flat lay, you should rarely take just a single picture.

    There are times when certain pictures cause a shadowy wrinkle, other pictures may appear disproportionate, and there are times when there are certain pictures that you may not like. Take a number of pictures while shifting the composition of the scene in each one to improve your chances of getting the best shot possible.

    Pick A Color Scheme

    Because colours can play a role in evoking certain feelings, it is important to select a hue that is congruent with the disposition you wish to convey.

    Because blue hydrangeas are synonymous with summer, we thought that these would make an excellent colour statement in the photograph. It screams "Absolutely Adorable" to me.

    Utilize as much of the available space as you can now that Instagram allows you to upload photos that aren't just square in shape. It has been demonstrated that an image that is not set within a square receives more engagement than a single shot taken on the court.

    When shooting on a standard photo frame, you will have a larger area to work with, giving you more creative freedom.

    Because the maximum photo size that can be uploaded to Instagram is 1080 pixels by 1920 pixels, you need to make sure that the image you upload is at least that large if you want to see it with a clear voice while using the app.

    Get High Above Your Subject 

    In the event that you require additional height, ensure that there is sufficient distance between you and your subject to allow the focal point to appear in its entirety within the photograph.

    Additionally, the more distance you have between yourself and the subject of the photo, the greater the likelihood that you will be able to adjust the level of straightness in the photo without negatively impacting the image itself.

    Take the picture from a position directly above it. To get the desired result when photographing a flat lay, it is essential to take the picture head-on, rather than at an angle, so as to capture the scene in its entirety.

    However, in order to get high enough above the frame to shoot head-on, you may find that you need to stand on something like a step ladder or a stool.

    If you absolutely must climb, exercise extreme caution, particularly if you are hauling around heavy camera equipment. When you are in position, it is a good idea to have someone else nearby who can hand your camera to you once you are set up.

    Only Use Natural Light.

    Inside, you will have a difficult time finding good lighting unless you are willing to spend a lot of money on lighting kits and setups. Your best bet is to take your subject outside either very early in the morning or very late at night, just as the sun is about to set.

    You cannot take pictures in the direct sunlight at any time between those two times, or you risk getting strange shadows and overly saturated colours. Therefore, if at all possible, you should plan your outfits in advance, and then take the photographs during the "golden hours."

    After taking the picture, if you believe that it is lacking something, such as "oomph," then you should upload it to Photoshop and adjust the brightness there.

    Lighting is always important in photography, but shadows in a flat lay shoot can throw off the whole effect. [Case in point:] You can avoid this by shooting in the vicinity of a large window that is open, or by positioning your workspace in a shady area outside. It is best to avoid establishing camp directly in the path of the sun if at all possible, as this will cast harsh shadows.

    If there is no access to natural light, you should make use of one or two outdoor lights. Installing a light source that can be managed is your best bet if the area where you work does not receive sufficient lighting from natural sources.

    If you only have access to one light, position it at a 45-degree angle to the side of the flay lay setup you have created. If you are using two lights, position them so that they are facing each other and rocking at an angle of 45 degrees, and place them either side or at opposite corners.

    Move the light source a little further away from the subject of your shot if you want to deliberately include shadows in the image. Only one of the lights should be moved if you are using both of them.
    Try experimenting with a variety of different lighting options, such as flash diffusers to make the flash more subtle, reflectors to assist in re-directing light and minimising shadows, and softboxes to produce a new source of light.
    The equipment needed for photography can be pricey, but there are some lighting options that do not require a significant investment. You could, for instance, help diffuse shadows in your photo by holding up a large piece of white poster board and reflecting light down into the shot. This would allow more light to enter the picture.

    Have A Neutral Background

    How to Photograph Flat Lay Clothing?

    The backgrounds that the flat lays were laid on were the single most important differentiating factor between those that were successful and those that were not.

    Everyone wishes their photographs could have a spotless white background like marble, but marble is prohibitively expensive and contact paper tends to get dirty very quickly.

    You can choose from a wide variety of excellent background companies, and you can even get creative with your background, such as by giving it a whitewashed appearance that mimics a wood floor. You could use vinyl mats because they are portable and easy to clean.

    Use A Low Iso, Fast Shutter Speed, And High F-stop. 

    When taking photographs of products, you will get the clearest and most accurate image if you use an ISO of 200 or lower. Additionally, if you use a fast shutter speed and a higher F-stop, which together will give you a smaller aperture opening, the image that you capture will be sharper. Adjust the white balance so that it corresponds to the light source you are using.

    If you are using fluorescent, incandescent, tungsten, or natural light, you will need to go through the settings of your camera and adjust the white balance so that it is compatible with the type of lighting you are using.
    For the majority of your flat-lay photography needs, a standard camera lens should be used. Please refrain from using a wide-angle lens because it has the potential to distort the image.

    Make Minor Adjustments Until You're Happy With The Shot. 

    Please take a few shots once you have your flay lay arranged, then carefully examine the results of those shots once you have them.

    If there are any shadows that are distracting to your image or you are unhappy with the placement of the product, make any necessary adjustments, and then take the picture again and again until you get the perfect one. When you're done, post a picture of it on your website or share it on one of your social media accounts to show it off.

    Arranging the Clothing

    Lay Shirts And Dresses Flat On The Backdrop. 

    You should lay your garment out flat on your work surface and then spend a few moments arranging it in a tidy fashion. For example, if you are showing off a shirt, you should fasten any buttons, smooth out the collar, and put the arms on the shirt.

    It is preferable that the garment be symmetrical in the photograph as a general rule. However, when you are arranging long sleeves, you might try placing them at slightly different angles so that they look more natural. This will help you achieve this effect.
    It is recommended that the garments be ironed before they are photographed because wrinkles will result in an unattractive appearance in the photograph.

    Fold Pants In Half Longways, Then Again At The Knees. 

    It may be difficult to fit an entire pair of pants in a frame if they are an adult size; therefore, you should try folding them in half with the legs together first, and then folding them again at the knees.

    After that, you have the option of laying the pants down flat or displaying them in a V-shape so that the full length of the legs can be seen. Additionally, try to fold the pants in such a way that the excellent details, such as the stitching on the pockets or the distressing, are displayed in their best light.

    If you want your jeans to have a little more personality, try cuffing them!
    If you are photographing baby clothes, you might find it more convenient to shoot them with the pants folded.

    Tuck In The Hems To Give The Clothing A More Natural Look. 

    Instead of pressing the side hems out flat, roll them slightly underneath the garment when you are laying out a top or a dress. This will help prevent wrinkles. This will give the piece a little bit more movement, and it will look more like it does when it is just hanging naturally on the body of a person.

    It is possible that you will need to tuck the bottom hem of the back of the garment under the piece as well. This is because the back of a garment is typically a little longer than the front.
    When you are styling an article of clothing for a woman, fold the sides in slightly more just beneath the arms to create a gentle curve in the garment. Maintain a straight line when sewing clothing for men, children, and infants.

    Place Tissue Paper Inside The Garment If You Want To Add Dimension. 

    If you find that your garment lacks any sort of vitality, you can try giving it a little lift by sliding a few sheets of stacked tissue paper into the interior of the piece.

    To achieve a greater range of motion in the arms and legs of the garment, you can even roll up stacks of tissue paper and insert them in rolled-up form. For instance, you might stuff tissue paper into the body of a T-shirt or the torso of a dress in order to make them more comfortable to wear.

    Arrange Clothing In Outfits To Create Inspiration Shots. 

    It's possible that photographing a single item is the best way to display it, but flat lay photography is typically used to display multiple items styled in a variety of fun combinations. In each shot, set a personal challenge to demonstrate your one-of-a-kind sense of style by combining different elements.

    In most cases, it is best to try to arrange outfits in a manner that is comparable to how you would wear them. You could, for instance, position a dress in the middle of the picture frame, shoes close to the bottom, a hat and sunglasses close to the top, or off to the side.
    In a similar fashion, you could position a blouse so that it is closer to the top of a shot, and then position the pants either below the top or down and to the side.

    Add Accessories To Create A Complete Look. 

    When you're deciding how to style your outfit, don't forget to consider what other pieces of clothing you could wear with the items you've chosen. Your flat lay photography can be elevated to the next level with the addition of something as uncomplicated as a stylish pair of shoes or a hip hat.

    For instance, if you are photographing a swimsuit, you may want to include accessories such as a wide-brimmed hat, beach bag, coverup, sandals, and sunglasses.
    Consider how you would arrange these items in your closet if you were putting together an outfit that you wanted to wear. For instance, you could wrap a necklace around the neck of a T-shirt or wrap a belt around the middle of a dress to accentuate your waist.

    The placement of the shoes in the photograph can either be towards the bottom of the frame or off to the side, depending on which looks better.

    Include Details That Help Sell Your Outfit Story. 

    You can inject more life into your home by working to incorporate various elements that can be used to illustrate a narrative. Consider the places that someone might go to if they were wearing that outfit, and add details that help sell the idea that they are going there.

    For instance, you could include a picture of yourself wearing your swimsuit along with one or two items that you would bring with you to the pool, such as a book, sunscreen, or a bottle of cold water.
    Even the most basic combination of a t-shirt and jeans can be transformed into the ideal attire for a getaway by including some eye-catching accessories, such as a pretty lipstick tube, a flower, a hotel room key, or a plate with what appears to be a delicious-looking pastry.

    Tips for Acing the Flat Lay Photography

    How to Photograph Flat Lay Clothing?

    Taking a photo in the "flat lay" style is one of the simplest ways to take your Instagram posts to the next level "transitioning from "nice" to "are you a production designer? This looks like it was in Vogue."

    Get Inspired

    We recommend that you search Pinterest or Instagram with the hashtag #flatlay if you are unsure how to get started or what direction you want to take with your project. This will help you get an idea of what kinds of looks you like. You can also get ideas by browsing the pins we have on Pinterest or our other templates.

    Assemble Your Props

    What kind of a story are you trying to tell with this photo? Perhaps you write in a fashion or beauty blog.

    The response is incredibly simple (cosmetics!), but if you're looking for something a little bit less concrete, then maybe you should go with something else (like trying to capture the feeling of excitement before an impending journey).

    When picking out your accessories, be sure to keep your overall concept in mind so that you can pull off an appearance that is consistent throughout.

    Choose a large quantity of props, more than you could possibly need, so that you have the ability to switch things in and out while you are working on the composition of your shot.

    Additionally, in order to generate visual interest, you should try to select objects that range in both size and shape. Last but not least, when selecting your props, it is helpful to have a colour palette in mind; colour coordination contributes to the overall polish of the presentation.

    Grab An Extra Pair Of Hands

    Because they feature real people, some of our favourite kinds of flat-lay photographs appear to be more candid (or, more accurately, body parts).

    Consider enlisting the assistance of a close friend who can act as a hand model in order to produce an appearance that conveys a feeling of motion and activity. It will be much simpler and less difficult to do so than attempting to pose for and take photographs of oneself.

    Pick A Background

    It is best to choose a background that is straightforward whenever possible. You can choose a neutral wood floor or table instead of a plain white background, which works well because it won't draw attention away from the props you are using.

    If you want to use a coloured background, you can get crafty by taping some matte wrapping paper to a foot or table. This is an option for those who want to use a coloured background.

    You could also think about purchasing some vinyl backdrops in order to easily achieve a rustic appearance. Using our background remover, you can also use its magic to remove any background you currently have and replace it with a new one.

    Compose Your Shot

    It's time to start getting organised now that you have all of your props and your background in place. You'll get the best light if you position yourself next to a window and take your pictures early in the morning or late in the afternoon. Make every effort to avoid using a flash, as doing so will result in the formation of shadows.

    When composing your shot, make sure to leave some breathing room between the various elements. This will help highlight each prop, and it will also help your picture look less cluttered. You can achieve balance in your photograph by incorporating larger and smaller elements, as well as by positioning objects of similar colour on both the left and right sides of the picture.

    If you want to upload this picture to Instagram, you should use the square format so that it looks its best. Selecting the square mode on your smartphone's camera makes it simple to compose a picture when you're working with that device's camera.

    Leave Space For Text And Graphics.

    It is recommended that you leave some room in the final product for the addition of text or graphics during post-production. If you are developing an advertisement, this is the section in which you should insert your company's name and logo. You could also include a quotation if you want to give the impression of being more motivational.

    Shoot From Above

    Get yourself elevated using a stepladder or a step stool, and start firing away. It will be easier for you to include everything in the shot if you put some distance between yourself and the flat lay. Additionally, this is one of the only ways to ensure that your photograph will have a flat appearance.

    Once you've reached the vantage point, take a few test shots and don't be afraid to keep rearranging the props until the scene appears as you envisioned it. After you have captured the picture of your dreams, it is time to edit it.

    Post It And Bask In The Glory Of Your Social Media Savvy

    You can post directly to your social media feeds by clicking the Share button at the top of the screen. Remember to apply sunscreen to your skin so that it is protected from the gleaming effect of all the new likes you have recently received.

    Faqs About Flat Lay Styling