Believe it or not, these are two different specialties. While most videographers can edit video and most video editors can shoot video, they are two other disciplines in the end. Hiring one great videographer does not necessarily mean you’ve hired a good editor and vice versa.
Recording videos today is easier than ever thanks to the high-quality video cameras built into most cell phones, accessibility of excellent microphones that hook right into those phones, and simple-to-use lighting you can buy online and have delivered right to your door. But producing a great video still takes forethought, planning, and an understanding of the video production process from concept to completion. If you need advice on your wedding photography, check out our photography packages and services at Wild Romantic Photography.
What is a Videographer? What Does a Videographer Do?
A videographer is someone skilled in the capture of moving images called video. Essentially, a videographer is a cameraman, but the definition of the role has expanded to any skills that are attached to capturing video for a project. This can include staging, lighting, audio pickup mechanics, video equipment, and various video capture effects for storytelling purposes.
The equipment used by the videographer usually determines the effects. They can, for example, use a hand-held camera to achieve a raw, uncontrolled feeling. Or, they can work a flyover with a drone camera. Videographers can also move the camera or stage a scene to affect emotions, the pacing of a story, and even the transition from scene to location.
What Does a Video Editor Do?
A video editor is someone skilled in the creation of video productions. They take all the raw footage from a videographer or client and work it into a story, a promotional video, commercial, or movie. Video editors are skilled storytellers and in the software side of video creation. They can alter the colours, lighting, apply special effects and animation, and edit audio and music. The video editor is often highly skilled in creating media for multiple platforms and is well-versed in social media marketing, formats for distribution, and data management.
It’s not uncommon for videographers to send footage to a video editor for post-production work and distribution. It’s also common for a video editor to hire a videographer and edit their video.
What’s the Difference Between a Video Editor and Videographer?
Essentially, you could think of it in terms of writers.
A journalist, for example, captures the information, conducts interviews, and writes the story from the content he’s caught. The editor corrects mistakes but may also move around paragraphs, adjust grammar, and apply style choices to enhance the level, such as subheadings, titles, pictures, graphs, etc.
A videographer and video editor relationship are essentially the same. They are symbiotic relationships. Videographers are the artists that capture video. Video Editors are the artists that tell the story from the raw material.
How Do I Know Who to Hire?
It depends on your goals. If you’re looking to capture excellent video for your wedding, for example, you’ll want a videographer instead of a video editor. The videographer will know how to get the best shots, the best video, and the most remarkable ways to capture your moment. Most wedding videographers also can create a package that includes editing that video into a story or a highlight reel. But, most of what you’re paying for is the time they spend shooting video at your wedding and them going through it all to deliver it to you.
However, say you wanted to promote your business and recorded some of your videos. Well, then, hire an editor to put it together into a final product. A combination of the two is also possible (and recommended). Choosing the right wedding photographer in Melbourne to capture every moment on your wedding day.
Responsibilities of Videographers vs. Video Editors
Videographers and video editors can both work as self-employed, independent contractors, or for production companies. Similarly, they may place their finished projects on video-sharing websites, such as YouTube, or on personal portfolio websites to attract more work. The work of videographers may include editing, but it goes beyond that to capturing the footage and maintaining equipment. On the other hand, video editors focus on putting the raw audio and video footage into a coherent order.
Videographers capture private moments, such as weddings, sporting events, and footage for news and advertisements. Once they meet with a client and outline the details of the project, including timetables, budgets, and the video’s subject, videographers then determine what equipment they will need. These professionals utilise different cameras, lenses, and lighting equipment. Before filming, they should also choose the filters, camera angles, and framing techniques to best suit the subject. They may also be required to do some pre-production work, such as reading any scripts and making a list of necessary shots.
Job responsibilities of a videographer include:
- I am setting up sliders, dollies, tripods, and any other equipment and adjusting cameras and lighting if necessary during filming.
- Watching the footage as it is captured to ensure the camera is in focus and capturing the direction of the project
- Gathering b-roll footage for larger productions that will fill in any gaps or details in the story
- Storing and maintaining equipment in between shoots
Video editors are responsible for post-production work. This includes utilising databases to store each shot of a film, especially those caught on multiple cameras. If they work for a video production company, these creative minds may be required to train new and junior editors. Additionally, most of their work is done in an office setting, but some projects and companies may allow remote jobs in a home office. Once filming is complete, they may cut segments to fit the more significant production and bring the footage together into a kind of story.
Job responsibilities of a video editor include:
- Utilising editing software, like Adobe Creative Suite and Photoshop
- Making corrections to assembled film, including colour and contrast corrections to enhance the video
- Adding the necessary audio and music files to the film
- Checking in with cinematographers and others on the production team to ensure any issues are addressed
- Related Careers
- Videographers and movie directors work to evoke emotions in an audience, so you may want to explore both these options and choose the one right for you. Additionally, video editors and sound engineers may work with the audio files included in a film, so it may be helpful to research both of them.
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Video Production Process: The Building Blocks
While the video production process will vary based on the style, content, timeline, effort, and budget, some basic building blocks are constant among successful video producers.
- Pre-Production — where all of the planning and coordination happens
- Production — when you capture all of the elements that will be in your final video
- Post-Production — where all of the elements get edited together and combined to create the final video.
Phase One: Pre-Production
The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it’s essential to do the planning, research, problem-solving, and organisation necessary to set your video project up successfully.
The pre-production phase includes:
- Video strategy/goals
- Story selection
- Project timeline
- Script creation
- Production team/equipment needs
- Location Scouting
To identify all of these elements, a series of meetings may be needed. Again, this process will vary based on the team and your project’s scope, but here are some basics to help you get started. Wild Romantic Photography has the best range of services of wedding photography Yarra Valley. Check them out here.
Bring your company stakeholders and video production team together to discuss the purpose, strategy, and goals for your video and how it will be used after it is finalised. If you plan to work with an external video production company, this is the part of the process where you’ll want to communicate things like branding, target audience, and the tone and feel for the piece.
This meeting is typically held between your video producer and the primary point person for the project. Make sure to set the timeline, identify the characters, and finalise any location details. This meeting can be done over the phone or in person.
Site Visit (Optional):
Depending on the shoot’s complexity, it can help do a site visit to your location, especially if neither the producer nor videographer has seen it.
Before showing up on-site for your video shoot, your video producer should ensure that scripts have been reviewed and approved, interview questions discussed, characters are vetted, the schedule is finalised, and locations are confirmed. All these details will help ensure that the production phase goes smoothly.
Phase Two: Production
The meetings are over; the preparation is complete. Now, it’s time to have some fun! The production phase is where you capture all the interviews and footage for your video. This is the part where the story begins to come to life.
The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have communicated that with your producer before the end of the production phase.
The production phase includes:
- Setting up the sound/lighting/video equipment
- Conducting interviews
- Recording voiceovers (if they are needed for your project)
- Capturing b-roll (extra footage that is used to support your story)
- Especially if you are using an external video team, we recommend the primary point person is on location to act as the conduit between the video producer and your brand.
Phase Three: Post-Production
After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process to organise, plan, and edit the actual video.
Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story, and the video editor does their magic to bring all the pieces together.
The production phase includes:
- Logging the interviews
- Producing the final story
- Music selection
- Video editing
- Final Delivery
Your video production team will handle all the nuts and bolts of making your project come to life. So, sit tight and wait for the magic to happen. This process takes some time and creativity, so don’t expect that it will happen overnight.
Every production company will have different timelines for the post-production phase, but you can plan for it to take approximately 6-8 weeks unless you’ve discussed another plan with your company.
Note: if you are looking for a project with a shorter turnaround time, be sure to mention that to your video team. Many companies can work within your timeline if you make that clear from the beginning of the project.
Once your video team has created a draft of the video project, it’ll be time for your project point person and key stakeholders to step back into the mix:
Initial approval and revisions:
Once the initial version of the video is edited, it’s time to review the work. Assuming some changes need to be made, the revision process can begin. If you are working with a video company, there may be a predefined number of revisions or hours set aside for modifications.
Once the video is finalised and approved, it’s time to export it to its final format. If you plan to use the video on a specific platform (or platforms), be sure to communicate that with your video team. All media (YouTube, Facebook, etc.) have slightly different specifications for optimal video playback.
Why is a video production process necessary?
Dependability: Whether you’re shooting on location, in a studio, at your office, or at a friend’s home, many moving pieces have to come together. Does time and place work for all members of the crew? How about actors or spokespeople? Identifying all of these details is crucial, and it is essential to do it in a logical, systematic fashion.
Video production takes time. For anything more than an iPhone video, you don’t just pick up a camera one day and have a video in your hands the next. So, how much planning time do you need before the shoot and how much editing time afterward? It’s only guesswork unless you have a natural process. An established and tested video process can help you go from an educated guess to an accurate prediction.
Speaking of pricing, most production rates are based on time. The more hours required to plan, shoot, and edit the project, the more it costs. And when you add extra days or crew members, that adds to the total time (and price).
When you nail down your objectives, discuss the details in pre-production, and then execute to match your vision, you shouldn’t end up with many revisions at the end of your project. On the other hand, if you go through that whole project without a natural process, you may end up with problems that require extra editing and time to resolve.
Different production companies and videographers may have other processes, but the bottom line allows video teams to have a predictable pace, dependable results and ensures quality and accountability.
Take a look at the slightly standard process listed above:
- Research: Understand stories and objectives
- Pre-Production Meeting: Key messaging, identify audience, set timelines
- Strategic Vision: Story identification, storyboarding, planning, and shoot prep
- Newsgathering: Shoot interviews and b-roll video
- Content Creation: Logging, scripting, producing, and editing
- Content Review: Edits, revisions, approvals
Things You Need to Know About Video Post-Production
Post-production is the third and final stage of the video production process. By now, you’ve completed all pre-production preparations and have likely just wrapped up an incredible day of production, filming unique content to put together for your epic brand video.
The best way to sum up the post-production phase is precisely that – the putting together phase. All the content has been envisioned and captured, and now it’s time to piece it together. There are quite a few essential elements to post-production that need to work together to make your video work. Starting to think about hiring a wedding photographer? Check out our range of Mornington Peninsula wedding photography here.
Here are the seven most important critical elements of post-production to pay attention to before releasing your video online.
The 7 Key Elements of Post-Production
The Rough Cut
Before anything else, edit together your visuals to create the rough cut of your video. This is where you scour through all of your footage, categorise it, and start selecting which shots you want to use to assemble the video. You’ll want to research editing software like AVID, Adobe Premiere, Final Cut Pro, and more to see which is right for you. Using editing software, you’ll select your footage, cut it up, and splice it together.
Most likely, you’ll have an agency like Lemonlight do this editing for you or hire your freelance or in-house video editor.
When you have a rough version of your video put together, you have what’s called an assembly edit. You don’t need to add any music or special effects just yet, though you can edit to a temp track if your video has no dialogue or voiceover. We’ll cover all of that in a moment.
If you hire an agency like us to do your post-production, we’ll usually share the rough cut internally and get a round of internal notes from the team to share feedback and try to make the best-looking rough cut possible. After that, it’s time to share it with you!
If you’re editing your video on your own, the best thing to do is screen an early cut with your internal team before deciding your rough amount is done.
The Picture Lock
Once you have a rough cut of your video, the next step will be to achieve a picture lock. Picture lock is the stage in the post-production process where all of the shots have been locked into the proper order, essentially “locked in place.”
In traditional movie production, this means it’s ready for the sound and visual effects editing teams. However, if you’re creating your video, you’re likely to change things after adding music and voiceover, especially when syncing the two. Before completing a picture lock, watch your video with the music and voiceover you want to make sure it edits together well.
If you’re incorporating visual effects into your video, provide a lower quality rough mock-up of the visual effects shots to help you visualise where the results will come in, especially if an image will ultimately be VFX. If you don’t account for it in your picture lock, it can throw off your video’s flow after adding music and sound effects.
The Sound Mix
Now, you can begin the sound mix, where you edit together different audio tracks for your video. This is also done through video editing or sound mixing software. The other sound elements your video might have include: dialogue, where featured actors or interviewees speak on camera; sound effects, like a doorbell or dog barking added after the filming is done; music in the background of what’s happening on-screen; and voiceover, where someone off-camera talks over the images of your video.
For some audio elements, like voiceovers or sound effects, you’ll need to record them separately. That’s because you need a soundproof place to get clean audio. Sometimes, you might even need to re-record audio like dialogue that you captured on your production day due to cars honking, dogs barking, or other unwanted sounds in the background.
As we mentioned in our production day blog, sound quality = video quality, and nothing make a video worse than bad sound. If you don’t know what you’re doing, make sure you work with someone who does! Otherwise, your video views will be dramatically reduced, and we aren’t dramatic when we say dramatically!
Pro Tip: When working with music, make sure you’re working with music that’s been cleared to be used by you, or you’ll run into copyright issues once it’s online.
Now it’s time to add your visual effects. By now, you should’ve already mapped out where you want your visual effects to go in the pre-production phase, which you can read more about here. If done correctly, you storyboarded these shots and planned where the results would go during your production day. If not, it’s still possible to add effects after the fact, but it can often be tricky and limiting when added in late.
The most common visual effect you might use in your video is animation. Suppose you’re confident in your ability or are working with someone capable of advanced special effects. In that case, you can also use CGI modelling, where you create unique 3D rendered objects or models or objects or characters using special visual effects software to add to your already filmed shots.
Sometimes, all the visual effects you need amount to something straightforward, like adding a filter or fading in or fading out to your video. These effects are usually available inside whatever video editing software you use. Other times, all you need to add is some text, which is what the lower third is for.
Suppose you’ve watched any news broadcast, documentary, or interview. In that case, you’re already familiar with the lower third — it’s the text that’s added onto an image or shot positioned in the lower third of the screen. These lower third titles are used to provide contextual information, whether it’s the name of a new location, a person’s occupation, or other relevant additional information. For example, in an interview, the lower third will usually feature the name of the person being interviewed and their appropriate role or job title.
Lower thirds are meant only to convey information and should be as little distracting as possible. Consider using text-only lower third titles to get straight to the point; however, if you’re trying to get the end across, there can be room to add a little animation or design to a lower third to make it pop. It’s especially essential to convince the person watching the video to take any action or pay attention to specific detail. Just remember to follow the general rule: less is more!
Finally, when all your visual effects and lower third titles have been implemented, it’s time for colour correction. Colour correction is the process of altering the colour of the light in each shot with digital filters so each photo matches one another. These corrections include fixing exposure problems, where too much light is in one go and too little light is in another, or white balance issues, where the colour of the morning just doesn’t match.
You want your video to flow together nicely. In the same way, you want your audio levels to be equal; you want the visuals to all look as similar as possible, so no individual shot sticks out as jarring or of lower quality than another. When done correctly, no one should even realise any editing has been done.
Title and End Cards
The last step is adding any additional title or end cards. End cards are a title graphic placed at the end of your video. You should be familiar with the concept of end credits, as filmmakers use them at the end of each film to give credit to everyone who worked on a movie. End cards in digital videos are similar but usually promote the brand in question. They’re not necessary, but maybe an excellent way to remind the viewer of your brand.
You’ll typically use the end card to highlight your brand’s name, logo, and any additional links, like a homepage, discount link, or email sign-up form. The end card should also encourage viewers to take action using a CTA (call to action), like “Shop Now,” “Visit Us,” or “Get Started!”
With all seven of those elements implemented correctly, you should now be finished with post-production and have a complete video ready to post! If this video production phase seems complicated, that’s because it definitely can be. If you don’t have the right skills or the right team members to tackle it all, don’t be afraid to look for outside help. It’s always better to hire a professional than churn out a cheap, low-quality product because you didn’t have adequate resources.
Keep in mind, the best way to get it right is to get it right early on. It would help if you had a fully documented video marketing strategy before you even begin.
While every production company and video project are different, some key elements will help your video project go as smoothly as possible. If you’d like to work with professional photographers for your wedding, book with us at Wild Romantic Photography. Whether you are working with your internal video team or a video production company, make sure that you have an established video production process that helps account for your project’s different variables.