Wedding videography is a great way for video creators to get top dollar for their work. Unlike other video production niches, wedding videos involve creativity which means your price per job is higher. Good wedding videographers can make $10,000 or more per video. If you need advice on your wedding photography, check out our photography packages and services at Wild Romantic Photography.
Wedding video production is an excellent niche for new filmmakers because the barriers to entry are shallow. Most newly engaged couples have low expectations for their wedding video, and it’s a great way to get your foot in the door. Just about everyone knows someone getting married, and by offering to do the video for free, you can begin building your videography portfolio.
The wedding business is one of the most stable markets in existence. People will always get married. As such, engaged couples will always search for a venue, bakery, wedding photographer, D.J., and wedding videographer. This also means that the industry is very competitive. Ranging from your cousin’s roommate’s nephew that just got a camera to full-fledged production houses, you will need to find a way to stand out.
Let’s make it known: You aren’t going to shoot every wedding that you receive an inquiry for. That’s a good thing. It would help if you narrowed your focus on the types of weddings you want to shoot.
Do you want to focus on local weddings, or will you be willing to travel? Do you only hit the ceremony and reception, or do you shoot all day? Once you’ve decided what you want to do, then you need to target your market.
The wedding industry is incredibly competitive. Here are some great marketing tips to help you reach engaged couples and book more weddings.
Update your website.
You have to have a website. Even if you aren’t happy with how the site looks, make sure you have something up. Your site should at least include your most recent video highlight reels, a brief biography, and contact information. You can make the site more attractive by writing blogs about each video you post.
There you can talk about the wedding day and link to other vendors that worked the event. When couples look for videographers, they will search for videographers in the same city as their venue. Be sure to list your location on your website, as well as any other sites you have filmed in before. Make sure to update the website with your newest highlight reels.
At Wild Romantic Photography, we have the best Melbourne wedding photographer to take memorable photos on your wedding day.
Have easy-to-read materials.
When a couple reaches out to you, don’t respond with a novel-length email. Have an excellent brochure for them to look through. Even if it’s just a digital single page brochure, send them a friendly and informative PDF. Include a breakdown of the pricing, as well as payment options. Even if the prices adjust and aren’t yet fixed, at least offer a starting price. If you offer several different package options, be sure to break down what each package offers.
Use Facebook Pages.
Don’t rely on a personal Facebook account. Have a separate business account. This will help with analytics and target marketing. Whenever you release a new wedding highlight reel, you can use the “Boost Post” feature on Facebook. You can promote your film to show up in various news feeds. The best part is targeting your boost by selecting engaged couples as your target audience.
Get to know other vendors — even other videographers!
Knowing other vendors is crucial to your success. There will be vendors you don’t enjoy working with, and there will be some you wish you could work with all the time. One of the best things you can do is reach out to other vendors, especially those you have already worked with. The two of you can cross-promote each other to couples. Some couples will ask you for recommendations. You will look like a seasoned pro when you offer a list of the best coordinators, D.J.s, and photographers.
Don’t shy away from getting to know other videographers as well. A friendship with them can lead to all sorts of opportunities. Not only can you critique each other, but you can help one another. If you ever need an extra shooter, or, worst-case scenario, you get so sick you can’t film, it’s great to have a backup ready. They also make great recommendations when you are already booked on a specific date.
Don’t rely solely on wedding magazines or websites.
You aren’t a photographer. A still photo won’t benefit you, and magazine ads are expensive. Wedding magazines can undoubtedly help with name recognition, but you can’t showcase your work. It’s your video highlights that will win a couple over. The same goes for wedding vendor websites. If a vendor site doesn’t allow you to showcase your work there, you will have to drive your site’s traffic. You will also have to pay extra to get top billing over other videographers. So if you are putting money into the wedding vendor site, make sure you are getting the most out of it.
Attend bridal shows.
There are tons of bridal shows in every major city, so be sure to do your research before committing to one. The best thing about these shows is your ability to meet couples face to face. It’s a great chance to show off your personality and style. If you and the team don’t click, then it just wasn’t meant to be. It’s still better to get the right couple for you. These events are also costly to attend. Not only do you pay fees for a spot, but your booth will also need to stand out and showcase your work. You will need to have a tv/laptop/tablet ready to show highlight reels. Also, have plenty of brochures, business cards, or at least a signup sheet. You have to be proactive at these shows. If you aren’t willing to engage with people, then you are just wasting time.
Reach Out To Friends And Family Who Are Engaged
This may seem obvious to most, but this is a great place to start looking for clients. Unlike photography, a large portion of couples see their wedding video as optional, so in most cases, they don’t mind taking a risk and giving you a shot. The critical thing to remember is that if you’re going to charge a fee to film someone’s big day, you must get it right. You only have one chance to capture the big moment, so don’t screw it up.
The best way to ensure that you get it right is to do a lot of planning ahead of time. It’s always important to be prepared, but this is even more important when you are filming weddings. Make sure you get to the venue earlier and scout the train. Brides are almost always on the left side, so you need to be positioned on the right side. The bride is more important than the groom, so make sure you portion yourself to film her.
If you have multiple camera angles, then position your primary angle on the right and secondary angles centred or not on the left side. Ideally, you would have at least three camera angles so you can capture the magic moment from multiple angles. Another tip is to go to the rehearsal and make sure that you understand what will be taking place during the ceremony.
Planning your dream wedding and don’t want to miss out on the special moments on your big day? Worry no more, Wild Romantic Photography has you covered.
In some cases, the crowd will be asked to stand up, which can block your entire shot. If you can’t go to the rehearsal, make sure you communicate with the pastor or wedding planner to find out exactly what’s going on. Finally, always make sure you have extra batteries in case the worst case happens during the ceremony.
Create A WordPress Website And Google My Business Listing
Another excellent strategy for finding wedding video clients is creating a website and optimising it for search engine optimisation. In most cases, the bridge will be searching for the wedding videographer, and if she doesn’t already have someone selected, she will search online for someone.
The idea here is to position your business in front of your potential client when they come looking for your service. This is best accomplished by having a high-quality WordPress website, and a Google My Business Listing set up. If you’ve decided to make wedding videos your primary niche, then it helps to have wedding related keywords in your name.
This will make appearing at the top of Google Search much quicker and easier. Make sure you use various wedding-related keywords throughout your website and copy to ensure maximum chance of being found. This means don’t just focus on “Wedding Videographer + City” but instead have various versions of those keywords. If your website is set up correctly, it’s time to work on your Google My Business Listing. Remember, GMB’s are focused on a local area, so set up your GMB in the primary place you want to serve.
In most cases, wedding video creators will not have an office or physical location, so you will need to set up a service location. Create lasting memories through your Yarra Valley wedding photography that will be cherished forever.
Network With Wedding Photographers And Ask For Referrals
Your best source for wedding video clients is to create relationships with wedding photographers. If they are good, they will have a constant stream of new clients, which is a great resource to tap into. Compared to other client acquisition strategies, referrals are a great source of clients because the sales process is much easier.
In other words, instead of a cold lead, referrals are what is called a warm lead, and there will already be a certain amount of trust form the client. If the wedding photographer is referring you, it usually means you have been pre-vetted and will do a good job. Now, this may or may not be the case, but in sales, perception is reality.
When looking to develop a relationship with a photographer, it can be challenging to find more than one person to refer clients to you. This is because, in most cases, they will expect you to send them leads in return. This begins to get complicated when you’re working with more than one person. The best strategy here is to build a relationship with one perfect and busy wedding photographer. That way, you can focus on building one good relationship instead of multiple.
Use Facebook Ads To Target Newly Engaged Bride & Grooms
This is my favourite tactic for getting consistent wedding videography clients. Essentially, this strategy involves using a highlight reel or wedding video you’ve done previously to target brides or grooms that have just got engaged directly. This works well because Facebook has very advanced targeting systems that allow you to conserve advertising spending and focus your efforts on your potential customers.
Once they see the video, it’s wise to set up a landing page that directly speaks to their want and desire to have a high-quality wedding video. If you do this correctly, you can quickly get a steady stream of new clients. Like all other marketing strategies, this tactic works best when you have a great highlight reel or wedding video that shows you are a good videographer.
Plus, if you can tap into the emotion of their special day, you can easily set up a system where you will have unlimited new wedding clients coming to you. We go through step by step our exact strategy for creating the wedding video advertisement, landing page, how to invoke emotion, and how to close the client with ease.
If you’re new to wedding videography and are looking to get started, this is a straightforward and efficient way to land your first few clients. If you’re a seasoned professional, this is a great way to keep a consistent flow of clients coming so you can get top dollar for your work. We have an exclusive range of wedding photography Mornington Peninsula services. Check them out here.
Sell an experience, not your services alone.
The best way to get booked is to show people what you want to sell. That may sound simple, but it’s a bit more involved than most people think. For one, listing your services won’t encourage potential clients to book you. What you have to sell is your couple’s love story, authentically documented and forever preserved on film.
Make them feel something. Create engaging content that will excite them and somehow transport them to that wedding.
It’s also helpful to have your website copy mimic the way you speak for warmth and authenticity. Plus, videographers should make sure to have call-to-actions everywhere on their website, including clickable ‘contact’ buttons or links to a booking form.
Reach out to planners + venues, + vendors (and provide value upfront.)
The single easiest way you can book more photography clients is through effective referrals. If you have clients and other vendors around town RAVING about you to couples they know, that kind of reputation makes booking more weddings a pretty simple process.
But how do you get those raving fans in the first place? It’s all about the power of networking – Which starts by GIVING first.
Whenever you meet a new vendor or new photography client, always place your focus on what you can do for THEM – Not what they might be able to do for you. What extra gift or service can you provide that will make them go “Wow”?
Here is what most photographers do when they reach out to a new vendor or venue:
“Hey, I’m so and so – Here’s my portfolio; I’d love you to work with you.”
This is 100% focused on what THEY can do for you. We want to flip that approach upside down.
What if you reached out to a planner with this instead?
“Hey, I’m so and so – I LOVE your work – I saw the (specific compliment here) that you did and was blown away! Anyways, I’m always looking to meet and work with new creative people – I’d love to get to know each other. Perhaps we could meet for a coffee this week sometime? Also, if you’d like some updated headshot photos, I’d be happy to take a few for you while we’re together.
P.S. – I was so impressed by those ______ you did I left you a google review – Hope that’s okay!”
Instead of just asking for a planner, venue or vendor to do something for you, start by offering to do something for them (Or better yet, do something for them without them even knowing!)
This might look like going to that popular venue in town around sunset and getting some fantastic shots of the forum. Or leaving a glowing 5-star review for the planner you’d like to develop a relationship with.
A simple surprise gift or service they didn’t expect or pay for can go a LONG way when it comes to clients.
Sit down, make a list of the vendors and venues you’d like to connect with, and then brainstorm the ways you can provide massive value upfront without asking for anything in return.
Increase perceived value + scarcity + urgency
When customers make buying decisions, they are always asking ONE question:
“Is this worth it?”
If your client thinks the value of what you’re offering is worth more than what it will cost them to buy it, they’ll book. Likewise, if the value of your services isn’t worth what you’re charging in their eyes, they’ll never book.
The key to increasing your bookings is increasing the perceived value of what you’re offering. This can be tricky because you need to figure out what the CUSTOMER values are going to be objective and vary from customer to customer.
The best way to figure this out is to ASK.
Ask every couple you book WHY they decided to book with you and what made it worth spending all that money on their photos. Likewise, whenever a couple chooses to NOT to book, ask them why they decided against it. You’ll get some shocking answers to help you improve.
Another strategy you can use to increase perceived value is scarcity.
Scarcity is just the law of supply and demand. If your services are perceived as hard to acquire an exclusive, it will increase their perceived value. The reality is that EVERY photographer has a limited number of weekends available – But by framing it this way, I’m communicating that my services are valuable and in demand.
One last way to increase perceived value and urgency simultaneously is with time-sensitive pricing.
This is a technique I dive into more deeply in our client meetings workshop, where I provide clients with an incentive to book within 24hrs by offering them a significant pricing discount.
For example, your regular pricing might be $2500 for an entire wedding day.
To use this technique, you could change your pricing to $3500 instead. Then when a couple reaches out, you can let them know, “my prices are $3500 for your date. However, I’ve found the best couples to work with are the ones who make decisions upfront, so I offer my services at a discounted price of $2500 for couples who are ready to book right away. Are you guys prepared to reserve the date?
Instantly by reframing your pricing this way, you’ve added $1000 in perceived value and an INCREDIBLE amount of urgency to your offer, without actually changing your final pricing at all.
Freshen up your portfolio
One of the common problems I see when reviewing other photographers’ websites and branding is that they forget to keep their portfolio consistent and up to date.
As you grow as a photographer and improve your work and editing, it’s essential to add that new work to your site and social media. Equally important, however, is that you REMOVE or update your old and dated photos/edits!
Remember: Quality is far more critical than quantity. It is far better to have a smaller, high-quality portfolio with a consistent editing style than to have a messy heap of all the photos you’ve ever taken.
If your portfolio lacks consistency, your clients will wonder what to expect. Can they trust you to produce your best photos? Ironically, your portfolio is NOT an essential part of your business.
Good marketing, branding and positioning have made very successful photographers even with inferior work to photographers who have impressive portfolios but lack the marketing fundamentals. That said, a strong portfolio is going to make your marketing efforts 10X easier and more effective, so make sure to keep yours updated.
Update your website + social branding
Do you know what’s interesting? You don’t need a website to run a photography business. Many amazing photographers are in high demand simply from a solid social media presence and GORGEOUS work.
That said, the reason they are successful is that their work is SO GOOD; they overcome the obstacle of not having a website.
In 2020 and beyond, making a website is simple, easy and affordable; you have no excuse. If your website is old and dated, giving it a facelift, updating the portfolio and keeping things fresh is a part of maintaining your brand. I try to do this every year so that my best work is upfront and I’m keeping up to date with new trends.
The beauty is that most photographers have pretty sub-par websites, which means an easy way to set yourself apart is by creating a better design. Make sure to do the same for your social media – Delete any old photos that don’t line up with your current style, keep your contact info, and bio’s up to date etc.
This is important both for branding and SEO purposes. Google looks at how often you update your website, social etc., as a factor for ranking.
Improve your website SEO
SEO stands for search engine optimisation. SEO for photographers is about knowing what google wants to see on your site and elsewhere to rank you in google search and show your website when people search for things like “wedding photographers in my city.”
Here are the critical SEO elements you need to focus on:
- Site age: How long your site has been around. How long articles have been around. In general, a domain takes at least a year before it starts ranking tangibly. Content articles also take time to “age” before they type. Typically 2 to 10 months.
- Active Content: New posts, comments on posts, social shares etc., all indicate your website content is relevant and active, which is prominent in google’s eyes. Relevant content is the content they want to show searchers.
- Load Times: Nobody likes a slow site. Google knows this and will penalise your site if it takes a long time to load. Faster site speed = Increased rankings.
- Backlinks: Think of a backlink like a recommendation from a friend. The more requests, the more likely Google is to assume you’re trustworthy. The higher quality of the offer, the more it counts in google’s eyes. (Ie PThe president vouching for you vs your Aunt Sallie… Who has more credibility?
- Relevant Content: How closely does your content answer the question/search intent of the viewer? For example, someone searching for “wedding photographers in Detroit” would more likely want to see a website titled “Detroit Wedding Photographer” than one titled “Destination Wedding Photographer In Michigan”. Creating additional pages on your website to target these different keywords can be a very effective SEO strategy.
- Web Traffic: SEO is a little bit of a popularity contest. Google looks at websites with lots of organic traffic and assumes that they’re likely highly relevant and worth showing in search because they’re famous.
- Security (HTTPS): The single easiest way you can increase your rankings TODAY is by upgrading your site to HTTPS. The “S” stands for “secure” – And is super easy to add. Depending on who is hosting your website, the process will vary. Siteground and Squarespace both include this for free. Hostgator and GoDaddy charge extra. Well worth it either way, but personally, I hands down recommend switching to Siteground if you’re using a WordPress website. It’s the same price range and will give you WAY better website speed, excellent customer support, free HTTPS and some other nifty features you won’t get from Hostgator or Siteground. When I made the switch, my rankings improved considerably.
In conclusion, wedding videography is an excellent niche for videographers looking to get top dollar for their work. If you want to charge more per job or hour, you need to focus on places that allow for creativity, and you need to master them. That will enable you to stand out from the crowd and begin to build a name for yourself. Video creators that focus on wedding videography for any length of time usually find that wedding client is easy to land, and their price per wedding job will continue to rise.
If you’d like to work with professional photographers for your wedding, book with us at Wild Romantic Photography.