Product photography involves taking photographs of different products. The pictures generally are used in an advertising campaign for the product.
As a photographer, your client base will mainly be small, medium and large businesses. However, everyone from the small entrepreneur to the large corporation can target you as a customer.
Product photographers work in studios or on location, taking shots of products in catalogues, advertisements, brochures, newsletters and other promotional material.
They also provide product photographs to newspapers and magazines, either directly or through photo libraries.
To market your product photography, you need to identify potential clients and communicate your capability. Here are a few steps to follow to gain an excellent photography customer base for your business.
Getting photography clients sometimes is harder. But, without having a strategy, it seems impossible.
The recent trend shows that the eCommerce product photography industry is rapidly growing up. Therefore, Put yourself into a client’s shoes to figure out the best possible ways to find eCommerce products, photography clients.
Product image is the primary identity of a product itself since the customer can’t touch it or use the product. Therefore, eCommerce product photography is essential to improve the conversion rate and boost sales volume.
However, the following guidelines will be efficient and helpful for those struggling for several months, even a year, to find eCommerce products and photography clients.
It doesn’t matter whether you are a beginner, starting product photography by passion or an expert photographer with several photography gears and arsenal but no clients at all.
Tools and Materials You Will Need
- Stock photography
- Product photography portfolio
- Contact Management Solution (such as a spreadsheet)
- Pen and paper
You notice thousands of product images are flipping all over the display.
So, it is evident that all our potential clients are dealing with such an e-commerce store as a seller.
And all the sellers are your potential customers. So, the immediate and foremost question is to reach them via email or any other medium available there.
Start by asking yourself these questions: Before getting an e-commerce company, why should they hire you? Can you provide far better product images than what they are right now on the website?
How to Get Ecommerce Product Photography Clients
Build a Website
Most businesses nowadays cannot survive without a website. A website does help to develop a small photographer’s credibility.
It also gives you the ability to show your services and products to people not local to where you are physically located. To build a great website, consider adding the following elements:
- A personal biography about you as a photographer
- highlight your accomplishments
- Show your results by displaying an online portfolio of photographs you have taken of different products
- Display customer feedback and reference information
- Add a “contact us” form
- A website will not ‘develop’ business for you, but it helps you secure the company you are going out for.
Make Local Contacts
Start to make some local connections and contacts. Focus on the type of people or businesses you want to do business with.
You may focus on restaurants, for example. Please take photographs of a restaurant’s products that they offer or concentrate on businesses that sell products on auction sites such as eBay.
These stores always look for pictures of their products because they need someone to buy from a photo.
Online purchasing depends heavily on product photography, and you may want to start your search there first. Other ways to make local contacts include the following:
- Go out to networking events to meet new people
- Attend seminars
- Attend different trade shows that display various products and business opportunities for sale
Cultivate Your Contacts
You need to know up front that you probably will not get business on your first introduction. Therefore, cultivating your contacts and your connections is a necessity.
This means that you need to develop and follow a plan where you contact these people frequently.
Being in contact can mean sending your newsletter, taking them out for lunch, calling them on the phone or stopping by.
The more someone remembers you, the more likely they will give you a call when they are looking to hire someone.
The more contact you have with a potential client, the more likely they will select you when they find the need for a product photographer.
Identify your strengths in studio photography or location work. For example, in industrial photography, you must be confident that you can work under challenging conditions, either in a factory or outdoors on-site, where the product is in use.
Identify types of products that allow you to offer a specialized service or unusual technique, such as car photography or furniture in an interior setting; for example—elite prospects with products that provide you with the opportunity to use your strengths.
Research Companies in Your Area.
Look for companies with an extensive product range; they will need stock photography to cover their existing content or add new products.
Identify companies that regularly advertise in trade magazines; they need high-quality product photography to stand out from the competition.
Approach advertising and marketing agencies. They commission photographers to work on campaigns, choosing different photographers to suit the product type or the result they want to achieve.
Contact the creative director or production director, depending on the structure of the creative agency department.
Contact Companies That Produce Catalogs.
Catalogue publishers may have their production department or use a design consultancy to produce content and commission photographers.
Emphasize your ability to work to meet tight deadlines and make consistent results across a variety of subjects.
Set up a Website to Show Examples of Your Work.
Group your photographs under different categories so that prospects can compare your work with their requirements.
Email prospects with details of your services and include a link to your website gallery. Maintain contact with prospects and customers by publishing an online newsletter with details of your recent projects.
Join a professional association such as Professional Photographers of America and post an entry in their directory of photographers under your preferred specialties.
Take an exit in guides such as the Creative Review Handbook, which agencies use to locate suppliers.
Submit your photographs to a library; design and marketing agencies use stock photos from libraries for projects where the client does not budget for original photography.
Newspapers and magazines also use stock photos to illustrate articles about products or companies.
Contract With Local Retailers
It is another straightforward way to find local e-commerce photography clients since they are looking for low-paying product photographers.
Please don’t waste your time connecting with big companies since most of them have in-house product photographers.
You better contract with small businesses that are struggling to take the company online.
On the other hand, make a google list near me, including all the details about your services. It might bring some high-paying clients. So, it would be an ideal way to target local clients.
Branding and Marketing Strategy of E-Commerce Product Photography
Marketing is the pillar of the success of any business. Executing the right Marketing strategy intends to get in touch with the right clients with the right products or services.
It helps the client a better understanding of the services that you are providing. I’m not talking about traditional marketing.
As a photographer, you should know the marketing trend has changed, and it is gradually upgrading day by day.
Therefore, you make an intelligent plan for marketing your eCommerce product photography service since most photographers manage eCommerce photography clients from selling their services.
Build a Modern Photography Portfolio Website
Showcase the best eCommerce product photography on top of your website, representing your niche and relevant skills needed for professional photographers.
Beautifully crafting and segment helps to increase the Conversion Rate as much as possible.
Try to make the website unique as much as possible in terms of design since it is an eCommerce product photography Portfolio Website.
If you are a non-technical person, you don’t know how to play with coding, web designing, and other technical stuff.
No problem, there are so many ways to Build A beautiful-looking professional Photography Portfolio Website using WordPress.
WordPress is one of the best free CMS in the world I have ever seen. But, on the other hand, you can write some dedicated blog posts targeting potential eCommerce site owners.
Share some unique trips and tricks, as well as your experiences in that sense.
Point to be noted, Your website should be SEO optimized to improve visibility on the search engines. It helps you to spread out your brand and reach customers extremely fast.
Promote Photography Services Through Social Media Marketing
Social media is the biggest platform for promoting any product or service. The recent trend shows that nearly 3.2 billion users actively use different social media all over the world.
Self-branding with great photographs is a technique for marketing your services. Therefore, social media marketing would be a great platform to get clients. The most popular social media for photographers are:
All these social media are suitable marketing platforms for photographers.
So, you can go through each of them and get information about their marketing policy, term, and condition since different social media follows the foreign policy for marketing.
However, below, I’m trying to introduce you to a few of them so that you can make it short and boost your eCommerce product photography fast.
Create a Professional Facebook Business Page With Engaging Content:
Facebook is the easiest and fastest way to reach people since 2.41 billion active users are available on Facebook.
According to Anna’s strategy, Creating a Professional Facebook Business Page helps you promote your best work professionally.
Facebook allows you to target your desired audience by customizing a few default options and make it your own as per your service. You can set the target location, age, gender, occupation, and many more. And the cool thing is that you can use it for free. Facebook won’t charge you even a single buck.
Facebook also allows paid promotion, which is more effective in business marketing, but using their free service is okay for the fast hand.
Create a Professional Business Account in Pinterest:
Pinterest is a viral social media to professional bloggers, sellers, freelancers, above all to young people worldwide.
So, Regular updating user engaging content on Pinterest inspires people to like and share.
It brings more reviews, which help clients better understand your creativity and turn them from a visitor to the client.
Create a Vip Account on Instagram:
Instagram is primarily famous for image and video sharing mediums. A recent report shows that nearly 1 billion active users are visiting Instagram each month.
So, as a photographer, Instagram could be the right choice for branding your photography business by sharing your great works and improving more followers.
The more followers you earn, the more possibility to get in touch with the client on Instagram.
Along with all the above-mentioned social media, you should have a professional Linkedin account for self-promotion since you are an expert on eCommerce product photography.
Active on Popular Forum Relevant With Ecommerce Business:
Being active on the e-commerce platform and helping people by providing your best suggestions is an excellent way for branding yourself.
Since most of the users in such foram are business owners and need photographers.
So, if you can grab their attention by offering your best solution, it helps you source product photography clients rapidly.
The most notable eCommerce business forums are:
- Amazon Seller Forums
- eBay Seller Forums
- Bigcommerce Forums
- Shopify Ecommerce University Forum
- Digital Point Ecommerce Forum
- The Reddit Ecommerce Section
- Small Business
- Fresh Marketing Forum
Make Professional Business Cards:
A business card is a traditional approach to contract when they need an eCommerce product photography service.
In other words, a business card is an identity of your business where it contains your contact info along with your services information.
Arrange or Join Ecommerce Photography Events:
It inspires people to bring their local business online since they get enough support and start marketing online.
Thousands of people don’t know where to start and how to make a successful eCommerce business.
In this case, you can invite some renowned digital marketers, writers, graphics designers, and other people.
Who can inspire people by sharing their success stories and how they can support them. And Invite a successful eCommerce business person who can share his success story of how he started an e-commerce business and got success.
All this stuff positively impacts a newcomer who is thinking to get involved in the eCommerce business since the e-commerce business already bet traditional business.
So, people must respond to such an event, and probably, you can manage a significant number of clients from here.
Such events will be very beneficial for those who don’t know where to start, although they are capable of skills and investment.
Stay Connected With Other Freelance Photographers:
There are thousands of successful freelance photographers working with giant eCommerce companies, and they do so well.
So, why not build an amicable relationship with them? It helps you in so many ways to tap the right client.
Freelance photographers are familiar with the photography environment because they are already experienced working with international clients.
Besides, freelance photography is also an excellent opportunity for the eCommerce product photography business.
Most busy eCommerce owners value time to make it short by outsourcing photography for their eCommerce store.
So, Before digging deeper, start by asking a simple question, that is:
How a Client Chose a Photographer for Ecommerce Product Photography?
There’s quite a bit more, but let’s start with the easy stuff and then move into the grey areas.
Let’s get started by asking a few essential questions that a client does before hiring a product photographer for their ongoing project. All the following points are highly required for eCommerce product photographers to find clients.
- How Many Years Are In The Ecommerce Product Photography Service?
- Do You Have All The Required Equipment And Studio For Product Photography?
- What Is Your Ideal Rate For Per Click Or Hour?
- Do You Have Any Feedback Of Your Past Work?
- Do You Have The Required Technical Knowledge About eCommerce Product?
Go through each question and prepare yourself to face the client so that the client can easily select whether you are the right photographer or not as per the client’s requirement.
After clearing all the above questions, come to the next. All the following advice helps you a lot to locate product photography clients.
Make Your Own Approach What Suit Best for You:
It doesn’t matter how big a photographer you are; nobody cares if you cannot convince clients.
Therefore, make a unique approaching point to reach them fast with your services. Try to highlight your strength with the weakness, as well.
It helps to get trustworthy clients since the client loves to work with someone who represents themselves who they are.
Make a Shortlist That Describes You Best:
To be specific about your service is a fundamental part of photography. It determines how efficient you are on your particular services.
Therefore make a shortlist of your services for better understanding as well as less time-consuming.
As a professional eCommerce product photographer, you should share what types of equipment are available on your list.
Types of E-Commerce Photography
The whole world is a trend to be e-commerce since thousands of product categories are available to shoot.
And ready lunch them on an e-commerce store or any other online platform — all they require is a professional photo before promoting anywhere.
So, there are limitless possibilities to get success since the products have no limit so far. All the special products categories that require photography frequently are:
- Electronics Products
- Household Products
- Home And Kitchen Products
- Sports Products
- Fabric And Cloth Product
- Additive Manufacturing Products
- Computer And Mobile Accessories
- Tools & Home Improvement Products
- and Automotive Photography
What Type of Shot Is It?
Product photography doesn’t mean simply clicking the capture button, pointing the camera to a product only.
There are a lot of things associated with eCommerce product photography, such as what types of shot you offer your client should be precise: There are some common e-commerce product photography styles are:
- Photography On White Background
- Styled Product Photography
- Photography On A Coffee Table
- Folded Or Laid Photography
All these types of shooting are required for the eCommerce business. Therefore, you should reach potential clients looking for such photography.
Think out of the box. Don’t limit your ability by walking on the wrong track. Avoid moving back and forth since eCommerce product photography is a highly professional occupation.
If you follow the right way and stay on the line, finding a high-paying eCommerce product photography client is a matter of time.
Therefore, Be passionate about your photography and improve your skills gradually by shooting more innovative photos regularly.